COMPANY PROFILE / 2026
Built Better.
Building Beyond.
Residential and commercial construction, from grey structure to luxury turnkey. Designed, engineered, approved and built under one contract.
ISLAMABAD / RAWALPINDI / AZAD JAMMU & KASHMIR / NATIONWIDE
THE COMPANY
Everything we offer to build,
we have already built.
Upside Builders (Private) Limited delivers residential and commercial buildings across Pakistan, from grey structure through to luxury turnkey. Design, engineering, approvals, procurement and construction sit with one team, under one contract, priced against one bill of quantities.
Our directors were building long before the company took its present form: a wooden hotel and restaurant high in the Neelum Valley, private residences across Punjab and Azad Kashmir. Upside Builders brings that experience under a single registered company, with one standard of work and one point of accountability for the client.
4
KANAL HOSPITALITY DEVELOPMENT DELIVERED
4+
NEELUM WINTERS IN CONTINUOUS SERVICE
3.5
MONTHS, TYPICAL TURNKEY PROGRAMME, ONE KANAL
33
YEARS SENIOR PUBLIC SERVICE ON THE BOARD
WHAT WE DO
Residential construction from grey structure to luxury turnkey. Commercial buildings. Renovation, extension and structural repair. Interior fit-out. Architectural design, 3D visualisation, structural and MEP coordination and authority approvals are handled in-house or by our retained consultants.
WHERE WE WORK
Nationwide. Islamabad and Rawalpindi, Azad Jammu & Kashmir, Punjab and Gilgit-Baltistan are our core regions, with consultancy engagements in Sindh. We build in difficult terrain and short seasons as readily as we build in the city.
Jauharabad, Punjab / Sharda, Neelum Valley / cast in place staircase under construction.
02
CAPABILITY
Four disciplines. One standard.
We have kept our scope deliberately narrow. Everything below is work we have done ourselves, with our own supervision on site and our own name against the finished result.
01
Residential Construction
Houses and villas from grey structure to fully finished turnkey. Single units, multiple plots and phased builds for owners living abroad, with photographic reporting throughout.
02
Commercial Buildings
Hospitality, offices, retail and mixed use. Structures designed for continuous operation and for the loads, the terrain and the climate they will actually have to face.
03
Renovation & Extension
Additional floors, structural repair, replanning and modernisation of existing buildings, including work carried out in stages on properties that remain occupied.
04
Interior Fit-Out
Joinery, woodwork, finishes, lighting and furniture. Delivered inside a turnkey contract or taken on as a package of its own, working to your architect or to ours.
HOW THE WORK IS PACKAGED
Every package is priced from the same measured bill of quantities, so moving between them changes the specification and never the basis of the price.
Structure, envelope and finish. The same team from first excavation to final coat.
03
METHOD
Costed, agreed, then built.
Most disputes on a building site come from ambiguity, not from bad building. So we remove the ambiguity first: a scope you have read, a bill of quantities you have seen, and a written record of every change made to either one.
PRICE AGREED IN WRITING BEFORE ANY BUILDING STARTS
Transparent, BOQ based pricing
We price from measured quantities against a written specification, not from a round figure per square foot. Rates are agreed before work begins. Any variation is issued in writing, priced and signed before it is built, so the final invoice contains nothing the client has not already approved.
Independent quality validation
Structural work is inspected at every stage by our own supervising engineer. Where a client wants a further layer of assurance, we arrange independent third party validation of the completed structure on request, and we are glad to do it. Our work is built to be checked.
Reporting is written and photographic, so an owner overseas sees the same site their neighbour does.
04
FLAGSHIP PROJECT / HOSPITALITY
Wyndham Heritage Hotel & Restaurant
Sharda, Neelum Valley, Azad Jammu & Kashmir
SITE
4 kanal
BUILT
2021 to 2022
SCOPE
Design, structure, interiors, finishing
CONSTRUCTION
Solid wood frame
STATUS
In operation
A twenty room hotel, a restaurant block and a raised treehouse unit, built entirely in solid wood on a four kanal site high up the Neelum Valley. Every material had to travel up the valley by road, the weather turns without warning, and the building season is short.
We handled it from first excavation to final coat: structure, roofing, verandahs, interiors and finishing. The buildings have now carried four Neelum winters and remain in service every season.
The treehouse unit, raised on wooden posts.
“We asked for a full wooden hotel, a restaurant block and a treehouse unit, all in solid wood. They handled the project from start to finish.
Guests notice the woodwork. They photograph the rooms before they have even settled in. Four years and four Neelum winters later, the buildings are still standing strong and serving guests every season.”
Travelicious by Hussain Enterprises
Operator, Wyndham Heritage Hotel & Restaurant
Guest room, panelled and roofed in solid wood.
05
SELECTED WORK
Houses we have handed over.
Handover condition, exterior lighting commissioned.
Front elevation nearing completion.
Private Residence
Jauharabad, Punjab
A one kanal, two storey family house taken from bare plot to fully finished handover. Ten bedrooms, five bathrooms, two kitchens and two lawns, with a complete interior fit-out and external landscaping.
The whole programme, from excavation through structure, finishing and fit-out, ran to three and a half months. That was achieved by sequencing trades tightly and holding materials on site ahead of each stage.
Plaster and cornice work in progress.
ALSO DELIVERED
Client names are withheld on private residential projects as a matter of course. References are available on request, with the client’s consent.
06
LEADERSHIP
The people behind the work.
Muhammad Asad Mukhtar
FOUNDER & CHIEF EXECUTIVE
Asad has spent his career building and running businesses across construction, hospitality and real estate. He founded Travelicious by Hussain Enterprises in tourism and Upside Avenue in real estate, and led the development and construction of Wyndham Heritage in the Neelum Valley, a project he carried from concept through construction to a hotel in operation. He runs the company’s projects, commercial terms and client relationships.
Ch. Mukhtar Hussain
FOUNDER & DIRECTOR
Thirty three years in the Azad Jammu & Kashmir civil service at its most senior grade, including Member Judicial and Member M&E at the Board of Revenue, Commissioner Mirpur and Poonch, Director General Anti-Corruption, Secretary Board of Revenue, and Principal Staff Officer to the Prime Minister and the Chief Secretary.
- Collector for the Mangla Dam Raising Project, covering over 100,000 kanals and 10,000 built properties, with Rs 44 billion in compensation reconciled.
- Gulpur 102 MW Hydropower: land acquired and handed over in three months, bringing the project six months ahead of schedule.
- A lawyer by training. Drafted the Land Acquisition Act 2020 and Rules 2021 and the Mangla Dam Housing Authority Act 2009.
DESIGN AND TECHNICAL
Hadia Iftikhar
CONSULTANT ARCHITECT, RETAINED
An architect whose work spans residential, commercial and high rise projects alongside extensive interior design and spatial planning. She has practised with NESPAK and EFKAY Architects; her experience at NESPAK includes work on the Supreme Court of Pakistan and the National Aerospace Science and Technology Park at Kamra. She holds a Bachelor’s in Architecture from NUST and a Master’s from Budapest Metropolitan University. Her approach is contextual, integrating local materials, cultural references and environmental conditions into contemporary design rather than importing a style onto a site.
Aas Munawar
CIVIL ENGINEER, PROJECTS DEPARTMENT
Aas supervises construction on site: setting out and executing the works to the approved drawings, inspecting structural work at each stage, checking materials against specification and maintaining the site records and progress reports that our clients receive. He is responsible for ensuring that nothing is deviated from without written approval and that safety procedures are observed on every site under his supervision.
The directors are supported by an in-house team covering commercial management, accounts, project administration and client communications.
OFFICE
Office No. 01, 3rd Floor
Plaza No. 05, Corniche Road
Bahria Town Phase 4
Islamabad 44000
CONTACT
+92 308 9222254
contact@upsidebuilders.co
upsidebuilders.co
COMPANY
Upside Builders (Private) Limited
Incorporated under the Companies Act 2017 / CUIN 0353324
NTN J823273
SECURITIES & EXCHANGE COMMISSION OF PAKISTAN / FEDERAL BOARD OF REVENUE / PAKISTAN ENGINEERING COUNCIL / CAPITAL DEVELOPMENT AUTHORITY
Turn Your Architectural Vision Into Concrete Reality
Planning a home, commercial space, renovation, interior project, or complete new build? Speak with the Upside Builders team and let us help turn your ideas into a professionally executed space.